Assistant Vice President, Customer Experience, Marketing

Homesense

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. 

Job Description:

Homesense is the latest retail experience from the TJX family of brands, which includes HomeGoods. At Homesense, you never have to compromise on your great taste. We offer top-quality, standout pieces for your home at outstanding prices, every day.

The AVP of Marketing, Homesense is a key member of a nimble, growth focused team responsible for shaping and executing a holistic marketing strategy that fuels both short- and long-term brand momentum. AVP leaders bring a strong understanding of business priorities, macro trends, and consumer insights, translating these inputs into clear business and brand strategies. They establish and champion a compelling brand vision, converting strategy into effective channel plans and creative briefs that inspire teams and align stakeholders, while fostering the innovative thinking needed to accelerate a rapidly growing business.

Reporting directly to the Senior Vice President of HomeGoods and Homesense Marketing, this role oversees our digital properties (site and email), the full in-store environment—including seasonal signage—Grand Openings, as well as our emerging HomeGoods/Homesense dual-brand approach. The role partners closely with Store Operations, Store Design, Merchandising, Loyalty, and our corporate marketing teams to craft a cohesive vision and strategy that clarifies Homesense offering.

This role has meaningful exposure to senior leadership across both HomeGoods and Homesense

Specific responsibilities include:

• Set annual and ongoing vision and strategy for Customer Experience team, Grand Openings, in addition to the HomeGoods/Homesense dual marketing strategy.

• Collaborate with the other Homesense AVP peer on ongoing holistic brand strategy and vision across all marketing channels.

• Oversee quarterly/seasonal content development strategy and execution (digital and in-store)

• Responsible for the development and execution of retail marketing plan; seasonal sign packages, merchandise department opportunities and field opportunities

• Partner with TJX Loyalty team to understand and integrate opportunities to grow awareness and applications of TJX Rewards specific to Homesense.

• Partner with Store Operations and Store Design to deliver new store prototypes vision & design

• Key marketing liaison with the store operations and field, responsible for keeping them informed of marketing programs

• In partnership with Planning and Store Operations, support Grand Opening and Relocations to drive awareness; deliver an excellent in-store experience; track performance and identify and socialize best practices

• Collaborate with other HomeGoods and Corporate AVPs to ensure execution of dual approach across paid, earned, owned and in-store channels with accountability for investment decisions and outcome measurement.

• Lead and develop a team of high performing associates – cultivating a culture in which each associate feels welcomed, valued and engaged; develop a talent pipeline to enable the future growth of the brand.

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.

Minimum formal education:

• Bachelor’s Degree or equivalent

Minimum experience required to perform this job:

• 15+ years brand marketing experience with a specific emphasis on brand strategy, customer experience via agency or client side

• Direct experience building brand strategies and plans

• Demonstrated experience overseeing and directing integrated communications plans and associated execution

• Developed leadership skills along with proven experience managing multiple teams and multiple marketing functions

• Strong track record of cross-functional executive partnership

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Address:

550 Cochituate Road

Location:

USA Home Office Framingham MA 550 Cochituate Rd

This position has a starting salary range of $146,800.00 to $190,900.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This position is eligible for an annual incentive as well as long-term incentives.