Head of Central Growth

How would you rebuild customer growth with AI, from a blank slate?

That's the actual brief. Acquisition, retention, measurement and automation, redesigned around AI. It hasn't been done at scale yet. Here, it's your job to try.

And you'd be doing it at a company moving billions of dollars every month for millions of customers, so whatever you find carries weight.

Head of Central Growth Role

You own the measurement, experimentation and automation layer underneath growth. Content, brand and lifecycle teams own storytelling and channels. You work alongside them, working out what actually drives results.

• Run experiments at speed: A/B, multivariate, geo holdout and incrementality tests, with each result feeding the next.

• Settle what's incremental: separate what spend actually caused from what would have happened anyway, then give the company one trusted view of CAC, payback, ROAS, retention and LTV.

• Automate growth with AI: build agents and workflows that replace manual analysis, reporting, segmentation and campaign ops.

• Point the money: recommend where performance budget and engineering hours go across channels, markets and corridors, with evidence behind every call.

• Make wins travel: turn what works in one market into playbooks and automations that scale across corridors.

Why you'll want it

• A genuinely blank slate. You decide how growth gets measured and automated, then you build it, with a high degree of ownership and autonomy.

• Your answers get heard. The role has high visibility with senior leadership and works on real business problems, not side projects.

• Room to build a team. You start hands-on, as an individual contributor, with the opportunity to build a team as the function scales.

• Growth that means something. Most of our customers are immigrants supporting family back home. A fix that makes sending money faster or cheaper matters to someone real.

Is this you?

• You'd rather test the claim than trust the playbook. Last-touch attribution and platform-reported numbers make you suspicious, and you can explain why.

• Where most people run three iterations, you'd happily run 80. You've built something with AI you can walk us through.

• You can design a clean experiment and read it honestly, including when nothing moved.

• Your background might be data science, analytics, engineering, product or growth. We’re less focused on years of experience, and more on how you think through problems.

• A marketing background is optional. How you think matters more than your title.

Apply with your CV, rough edges and all. Missing a box or two? Apply anyway. Skeptics very welcome.

About Us

 

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fuelling local economies, and changing how millions access financial services.

 

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

 

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

 

Here’s a little more:

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)

• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more

• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission

• Truly global team - 250+ people, 50+ nationalities, 50+ languages

• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

 

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

 

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.