Go-To-Market Lead
- California
- onsite
- Full time
- Lead
Posted
Free to apply. You’ll finish on the employer’s own site.
- Paid Media
About Opal
We fund ad-spend.
The role
Our best customers come from rooms, not cold emails: events, referrals, podcasts and founder content. We need someone to run that engine end to end, from filling the room, to selling in it, to making sure everyone in it hears from us again.
This is a builder role: part marketer, part seller, part relationship manager. If you only want to do one of those, this isn't it. You'll work directly with the CEO, build the playbook now, and lead the team that runs it later.
What you'll do
Run our events start to finish: venue, branding, budget and run of show
Fill the room through LinkedIn outreach, Luma and email campaigns, and bring in co-sponsors
Sell at the event. Work the room and spot the agencies and brands that fit us
Follow up with every attendee until they're a customer, a referrer or a future customer
Run demos, and book every new account into onboarding the day they sign
Work with our capital partner on credit limits so customers aren't left waiting
Set up referral agreements with people and companies, and make sure the referrals actually come in
Run quarterly check-ins with existing accounts, our best source of new business
Manage the CEO's founder-led LinkedIn, show up in conversations as Opal, and keep our content agency on-brand
Find the next room: sponsorships, conferences and events where our customers already spend time
You could be a fit if
You've run events, community or partnerships at a startup, and you've also closed deals
You can walk into a room of 80 strangers and leave with 15 real conversations
You follow up relentlessly, because you know that's where the money is
You write well: LinkedIn posts, emails, event copy
You can run five events, three campaigns and a referral pipeline without dropping anything
Bonus points
You know marketing agencies, paid media or fintech
You've used tools like Dripify, GoHighLevel or Instantly
You'd like to run, or even host, our podcast
Compensation
85K–95K USD base, plus 25K–30K USD commission on the business you bring in (110K–125K USD on-target earnings) and benefits.
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