Salesforce CRM Lead

Location: Barcelona, Spain | Full-time

About Netenders

Netenders is an international e-commerce group operating across Europe and North America through brands including Wordans, Needen, Ntextil and Egotier.

We are looking for a hands-on Salesforce CRM Lead to take full ownership of our Salesforce ecosystem, sales automation, reporting and commercial performance optimization.

Key Responsibilities

Salesforce Administration & Automation

• Manage and optimize Salesforce Sales Cloud.

• Build and maintain workflows using Salesforce Flow.

• Automate lead assignment, qualification and follow-ups.

• Manage CRM integrations with internal and external systems.

• Ensure data quality and reliability.

Sales Operations & Performance

• Optimize sales pipelines and lead conversion.

• Improve sales team productivity and response times.

• Identify and eliminate operational bottlenecks.

• Implement AI-powered sales automation solutions.

• Collaborate with Sales, Customer Service, Marketing and IT teams.

Reporting & Analytics

• Develop automated daily and weekly sales reports.

• Build performance dashboards by country, brand and salesperson.

• Track leads, opportunities, conversion rates and revenue.

• Analyze sales performance and recommend improvements.

• Ensure accurate and actionable reporting for management.

Required Profile

• 3–5+ years of hands-on Salesforce experience.

• Strong knowledge of Sales Cloud, Salesforce Flow and CRM automation.

• Excellent analytical and reporting skills.

• Experience with Excel, Google Sheets and preferably SQL or BI tools.

• Experience with API integrations and workflow automation.

• Understanding of B2B sales operations and e-commerce.

• Fluent English; French or Spanish is a plus.

• Salesforce Administrator certification is highly valued.

• Independent, proactive and results-oriented.

What We Offer

• Full-time position based in Barcelona.

• Direct collaboration with senior management.

• Ownership of CRM operations and automation projects.

• International and fast-moving e-commerce environment.

• Competitive salary with performance-based incentives.

We are looking for someone who can execute, automate and deliver measurable results, not simply manage projects.