Sr. Associate Manager, Regional Marketing Calendar & Social

The Calendar Manager is responsible for defining, owning, and executing the regional marketing and social media calendar for KFC Latin America & Caribbean, translating brand strategy and positioning into disciplined, high-impact execution across markets. The Calendar Manager plays a critical role in ensuring calendar excellence, executional rigor, and brand consistency across markets through strong campaign leadership, agency management, and close collaboration with franchisees and cross-functional partners.

Responsibilities

Calendar Strategy & Execution 

• Own and manage the regional marketing calendar, ensuring disciplined execution of approved plans across markets. 

• Partner with cross-functional teams on new concepts, concept layers, dayparts, and major new product initiatives, including timeline and budget coordination. 

• Capture and adopt best practices from within the region and globally to continuously improve calendar-led execution. 

Campaign & Creative Management (Primary Accountability) 

• Direct and approve advertising and sales promotion materials in partnership with agencies and internal stakeholders. 

• Ensure campaign planning, content development, and social media activation are fully integrated within the regional marketing calendar. 

• Lead day-to-day creative processes, ensuring high craft in messaging, content, and execution. 

• Monitor, evaluate, and challenge agency performance, recommending changes or improvements as needed. 

Regional Social Media Strategy & Market Guidance 

• Define and own the regional social media strategy in line with KFC brand positioning, communication priorities, and cultural ambition. 

• Establish a monthly social content framework aligned to the marketing calendar, including guidance on content themes, formats, and campaign amplification. 

• Provide clear, actionable regional guidance and best practices to markets to elevate relevance, consistency, and impact of social media execution. 

• Guide and challenge markets to deliver locally relevant but brand‑aligned executions that modernize the brand and strengthen cultural connection. 

• Champion social media as a core brand‑building and communication channel within the region. 

• Partner with creative and social agencies to raise standards of craft, storytelling, and effectiveness across platforms. 

• Monitor regional social trends and performance signals to continuously refine strategy, content guidance, and executional recommendations.

 Regional Collaboration & Forums

 • Support and actively participate in Regional Marketing Meetings with franchisees, providing calendar updates, execution guidance, best practices, and planning details. 

• Act as a reliable point of reference for markets on upcoming activity, readiness, and execution expectations. 

• Consult and liaise with franchise organizations (i.e. RMF Board and Adboard) to enable effective planning, execution and maximization of marketing programs. 

Other duties as required.

Qualifications

Must-Have Qualifications 

• Bachelor’s degree in Marketing, Advertising, Communications, or related field. • Minimum of 8 years of marketing experience, including prior experience in a creative, advertising, or digital/social agency environment, or a strong agency-style background. 

• Demonstrated ability to lead creative processes, manage agencies, and elevate brand communications execution. 

• Strong project management skills with the ability to manage multiple timelines and stakeholders. 

• High attention to detail, follow-through, and executional rigor. 

• Strong teamwork, influencing, communication and collaboration skills; comfortable working across cultures and markets. 

• Proficiency in English and Spanish required; Portuguese preferred.

 Preferred Qualifications 

• Experience in QSR, CPG, or multi-market consumer brands. 

• Experience in corporate and/or strategic planning is preferred. 

• Exposure to regional or international marketing environments. 

• Experience working with franchise organizations.

Salary Range: $110,500 to $163,060 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.